Seo – Internet Marketing Services And Sales

The pros know that getting sales is much more than just driving traffic to a site. There’s more to be done. After knowing what to do getting sales will be a simple task.

Most of us know how to get visits to our affiliate pages and/or websites. But what then? How many leave without buying? Have a look at your visitor vs. sales ratio. Even if you have sales, it can be multiplied to much more.

Really, why are they not buying? The answer isn’t in what you are selling or the price isn’t right. People will gladly pay top dollar for what they want. They simply need to want it. You can help them with that. Read on….

It is your job to help them want it. It’s instict to give a description of the product or service you’re selling. Let’s build on that a little….. While you are describing your product or service, you should be drawing your customer in. Getting them to want your product. There’s several ways to do this.

My favorite is the “don’t follow the herd”. Quite simply this is showing the customer that they are smart enough to act on the oppurtunity that is right in front of them, while the rest of the “herd” just can’t see it. They will buy from you because they don’t want to be that other guy in the herd.

Moving along you see for example, you’re not that other guy in the herd. You’re actually taking a few minutes here to improve your conversion rate. Did you catch that? Glad you’re with me here.

Another way is the “preview”. Have you seen a preview and when you go see the movie, the entire movie could’ve been wrapped up in just the preview? It’s like you knew what the entire movie was about all the way to the end! Why do they do that? Well, you went to see the movie that’s why.

Contradictory to the preview is the “there’s always more” method. Giving an enticing “sample” but not giving it all away. People like to believe there’s always more. This method is highly effective when you have a product or service with many features. Simply highlight the strong points with the notion that there’s more.

As far as whether to use a full preview or there’s always more really depends on what you are selling. Just take a good look at it and decide what’s best. Should we tell them all about it or wet thier tongues getting them to want more. The product will tell you.

Finally, get them to say yes, yes, yes. Throughout your sales copy, email ad, website or where ever you are presenting your product or service. Get them to say yes. Using quick questions like “right?” “doesn’t that make sense?” and “wouldn’t you like that?” for example will have them saying yes all through your message. And by the time you ask “are you ready to buy?” the answer is already YES!

Simply getting prospects by the boatload is short of the goldmine. Talk to your customers. They want to buy. You can help them want to buy.

Seo Optimization For Website And Keyword Searches

When we say keyword research it means it’s a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. In order to find anything on the Internet, you either have to already know the web address, or you have to find it via a search engine.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. When it comes to finding what you want, you have to know a little about keyword searches and how to word your request. We know that keyword searches are vastly different from how we speak, and this causes some people to miss out on finding the right information. When the search engines look for what you are asking for, they look for the keywords, and the order in which you list them will have an impact on what results you are offered.

Yeah, it’s true that some keyword searches are simple. If you want find out about The Wiggles, the words “the wiggles” will give you what you want. Let say here that if you want to find out more about Anthony Field of the Wiggles, you need to adjust your keyword searches. You may instead want to search for “Anthony Field Wiggles” or for “Wiggles Anthony Field”. You may be surprised to see that just switching the order of the words yields you different results.

Well, the initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache. Building your site to target these key words is called SEO Optimization and is now used by most sites to attempt to get the most traffic.

Apparently, if you are looking for even more specific information, you have to fine-tune your keyword searches even more. For the purposes of keyword searches, however, it makes perfect sense to the search engine, and you may get exactly what you want with that search, and you will get it quickly. Often we find pages of advertisements instead of good information on the subject we’re researching. Why is this and how can we avoid this dilemma?

Another thing here is, if you are having trouble with your keyword searches, try to be more specific, but remember to think of what you want as you search. Be as specific as possible, but remember that being too specific may limit what you find and you may come up empty handed. Search engine programmers are constantly trying to keep up with how people search, and always working to make things easier for you to find your information. Most search engines have tips for keyword searches, so if you are having trouble, this may be a great place to look for help.

Another idea that is very simple is to type in your search request in quotations like this: ”Australian Cattle Dogs”. Otherwise the information generated will show up as the separate words bringing up all things having to do with Australians, cattle, and dogs instead of the total phrase Australian Cattle Dogs.

Some additional option for finding information with a keyword search tool is to use more than one search engine. Some search engines like Google are handy for a miscellaneous, general search. Other search engines like Dogpile will give you a mixture of findings in some of the most popular search engines like Yahoo and Google.

It used to be the case that if someone wants their website to be entered into a search engine, they need to pay a fee for the privilege. Those days are over unless you want to run ads on the search engines. The sites that are advertising products for sale will usually have more money and hence will be willing to pay a higher price to be ones who are first listed in a keyword search. You can’t avoid this problem but there are some ways you can employ a keyword search tool to help you find the information you need.

For those who have a detailed subject, and want to find search engine that is specific to the topic you are researching. One such search engine is Education World. Education World is a keyword search tool created expressly for teachers. So if you are an educator and are looking for information that that is specific to your discipline, this engine could be helpful for you.

Finally, the last and most valuable piece of information is to remember the old adage about computers: garbage in garbage out. The information you glean from your computer is only as good as your keyword search tool methods. It’s important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Seo Creations – A Different View Of Picking Keywords For Seo

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.

Going Big…Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?

After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.

Here it comes…

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Seo Marketing – We Should Expect From A Seo Professional

For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo.

Speaking as someone who provides search engine optimization services, I can tell you there is a lot of confusion regarding the role of a seo professional. Much of this results from the acronyms and phrases used in the field. Businesses will pick them up and throw them around without really knowing what they mean. Even worse, many businesses do not know what the really want or even that they should be asking the question.

A seo professional can fill a number of roles for a business. The simplest situation is one in which the business simply wants the seo wizard to crank up the rankings. This sounds obvious, but rarely is the case. Instead, the business is really looking for improved rankings and a little more.

It never fails to occur. A client just wants you to move them up in the rankings. You come to an agreement on price, suggest some changes to the site and then head off to build links, etc. A week later, the client is calling with questions on conversions, purchasing banner ads and so on. Next week, they call with questions about pay-per-click and so on. This is all fine, but the hand holding can be very distracting and frustrating.

When retaining a person or business to handle your search engine optimization efforts, it is important to step back and think about what you really need. Are you looking just for top rankings or do you want insight into your site? Are you, in fact, willing to take some advice, particularly if it is critical? Clarifying this with the seo person from the outset makes things run much smoother and keeps feelings from being ruffled.

Some companies believe they are retaining a person to simply get them high in the rankings. Others believe they are retaining a person to get them high in the rankings and advise them on their products, site, etc. The only correct answer is what you agree to when the pen is put to paper at the outset of the agreement. As a person on the seo side, I only ask that you be clear in indicating what you want from the outset.